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The average cost of website design is a crucial factor to consider when creating a website. This article will provide an updated guide on how much to design a website in 2023. 

Whether you’re a small business owner, blogger, or entrepreneur, this guide will help you understand website builder prices and decide on your online presence.

how-much-to-design-a-website-ROI Digitally

What Is A Website Design?

A website design refers to the visual and functional layout of a website. It involves creating a pleasing and user-friendly interface that brings users an enjoyable and effortless experience. A well-designed website must be easy to navigate, with clear and concise info presented in an organized manner.

Website design relates to various factors, including UX UI design, color scheme, typography, graphics, and overall structure. User experience (UX) and user interface (UI) plans are crucial in website design. UX design involves creating an enjoyable and meaningful experience for users. Meanwhile, UI design focuses on designing the interface elements that allow users to interact with the website.


Here are the reasons why website design matters:

  • Affect the first impression: Website design will help you create an excellent first impression on visitors.
  • Improve user experience: It can improve user experience, making it easier for visitors to navigate and find what they want on the site.
  • Increase credibility: A well-designed website will boost the credibility and professionalism of a business or brand.
  • Boost conversions: It can also help increase conversions and sales by making it more visually appealing and user-friendly.

However, it’s critical to consider webpage design costs when planning a website project. Quality design can come at a higher price. Nevertheless, remember to invest in a strategy to represent the business and meet its goals effectively.

How Much Does Building a Website Typically Cost?

Investing in website design is a smart move for any business. On the other hand, how much to design a website varies based on various factors. Therefore, you need to consider them thoroughly before making a deal. For example, UI vs. UX design will affect the overall website development cost. 

Regarding website design, there are various options to choose from that come with different costs. If you have the skills, designing a website yourself is the most affordable option, with a price range of $100 to $3,000 or more. Conversely, larger and more complex sites can cost upwards of $40,000 to $75,000 or even more. 


The average cost to build a website for small businesses ranges between $2,000 and $15,000. Even so, the price can increase based on the features and complexity of the website. Advanced features like e-commerce capabilities, custom-built parts, and content management systems can add to the total expenses.

Below are some usual features that contribute to the website design cost:

  • Domain Registration
  • Website Hosting
  • Security Certificates (SSL)
  • Site design
  • Number of web pages
  • Added functions
  • Content management

See more: How to design a website?

How Much Does A Website Cost Using a Website Builder?

Using a website builder is an excellent option for building a website on a budget. Website builders offer inclusive packages that let you design your website without needing any technical skills. These packages typically use drag-and-drop features, making the website design easy and convenient.

Your chosen platform and plan will determine the cost of website builders. Basic features may be free or less costly. However, you’ll need to pay higher subscription fees to access premium features like unique themes. Most platforms average around $200. Meanwhile, costs can range from $100 to $500 annually.


Although website builders are cost-effective, customization is limited compared to building a website from scratch or using WordPress. If you want a unique aesthetic design, you may need a graphic designer familiar with HTML coding. Most graphic designers charge a flat fee or an hourly rate, ranging from $30 to $100 per hour.

When choosing a website builder platform, you must consider all aspects. For example, the level of customization you can use, how easy it is to update, and what out-of-the-box templates are there. You should also check that your chosen theme has received positive reviews and a strong track record.

Remember that visual design and UI design are not the same things. Visual design refers to a website’s overall look and feels. On the other hand, UI design focuses on the usability and functionality of the user interface. Though website builders offer visual templates, you can hire a web developer to best custom the UI design.

See more: What is wireframing?

How Much Does Website Cost by Industry?


The cost of website creation will vary depending on your industry. Certain industries ask for specific details in the design, which might increase the price. The number of pages on your website also affects the cost and work required to get the website up and running.

Many site owners start with a limited budget and keep as many things in-house as possible. As the business grows, it may upgrade and outsource some management to another party for website management services. If you’re looking to hand over the website’s design, coding, and maintenance to another party, expect to pay the following costs:

  • Small Business Website (Up to 16 Pages): About $2,000 to $9,000 for creation. Up to $1,200 for annual maintenance.
  • Corporate Website (Up to 75 Pages): About $10,000 to $35,000 for design. Up to $15,000 for yearly maintenance.
  • E-Commerce Website (Up to 1,000 Products): About $5,000 to $55,000 for design. Up to $30,000 for annual maintenance.
  • Website Application (Up to 2,000 Pages): About $6,000 to $75,000 for creation. Up to $60,000 for yearly maintenance.

Most websites fall into the Small Business Website category. They will have an informational site, which includes info about the company’s mission, history, and products or services. It might have a purchase shopping cart or response form to make it easy for visitors to buy or get more services.

Corporate websites are more in-depth and have studies or independent research added to the pages. In parallel, e-commerce websites are another typical choice. In this case, many site owners on a budget use a subscription service like Shopify to get started.


The most costly type of website is an application. It involves a lot of coding to make things run. Developing your customer relationship management (CRM) to manage content and content providers on the platform will cost more than buying and integrating a template.

What Are Additional Costs To Consider?

Knowing that the costs continue beyond the initial website build is a must when making a website. Extra expenses may add up to your budget as you are processing. It is crucial to consider those costs to ensure that your site runs smoothly and effectively. That’s how your website brings the best user experience for your visitors. 

Some typical costs include add-ons and plugins, hiring a web admin or content manager, search engine optimization (SEO), and images and design. By taking these expenses into account during the planning phase, you can avoid any unexpected financial burdens.

Add-Ons and Plugins

Plugins enable features like contact forms and newsletter subscriptions. While free and paid options are available, you must choose carefully. Too many plugins can decrease the speed of your site and negatively impact SEO. Therefore, consider only adding plugins that enhance your visitors’ experience and regularly updating or deleting those that are no longer useful. On average, expect to pay $100 or more per year for paid plugins.

Webmaster Hiring


Hiring a web admin or content manager to manage and maintain the site may be needed for large websites. The cost is different with each person’s role and hours worked. It could range from a few hours per month to upwards of $6,500 monthly for a full-time position.

Search Engine Optimization (SEO)

Ranking well on search engines like Google requires effort and expertise. Hiring an SEO specialist will cost between $250 to $6,000 per month. This cost depends on how much optimization work is needed. SEO experts can suggest content and target keywords. Moreover, they will monitor website rankings and address errors that negatively impact user experience and SEO.

Images and Design

The artwork cost for a site can add up quickly. Usually, product photoshoots range from $25 to $500 per hour for a photographer. Although free stock images are available, spending money on a professional graphic designer can help your business stand out. Hiring skilled professionals lets you avoid mistakes that could harm your site and revenue.

Besides, the average cost for building a website doesn’t always include the extra expenses above. Therefore, you must plan and factor them into your budget. Furthermore, invest in a quality UX UI design service for a seamless user experience and strong SEO rankings.

Frequently Asked Questions


Why Web Design Costs Have Increased?

The cost of web design has increased due to various factors, such as the increasing demand for custom designs, the need for responsive and mobile-friendly designs, and the rising complexity of website functionalities. Additionally, website maker costs have changed due to the need for more advanced tools and software to create high-quality sites. 

Should My Website Be Responsive?

Yes, having a responsive website is crucial for businesses today. With increasing mobile device users, your website must be accessible and user-friendly across all devices. Not having a responsive website can result in a poor user experience and decreased search engine rankings. 

Try using website builders to have the responsive design templates you need. The price of creating a responsive website will vary based on the complexity of your site and the website builder’s price.

What’s The Difference Between Web Design And Development?

Web design and development are two distinct processes in creating a website. Web design focuses on the visual aspects of a website, such as a layout, color scheme, and typography. It also involves user experience (UX) and user interface (UI) design. In contrast, web development refers to code and programming. This process creates the site’s functionality, including databases, dynamic content, and interactive features.

Knowing how much to design a website is crucial for anyone looking to create an online presence. The price for site design in 2023 has increased due to the demand for responsive layouts and a better user experience. 

However, there are affordable options available from top designers that can fit any budget. You can find the perfect solution that fits your needs and budget by getting quotes from those designers. Therefore, don’t hesitate to take the first step and explore how much to design a website today!