Keyword research is essential to the whole Search Engine Optimization (SEO) process. It is a skill that every SEO expert should master since it essentially contributes to your SEO success. Choosing the right keyword for your website is significant to its visibility and ranking in search results for the most relevant search inquiries.
Finding and analyzing phrases and keywords related to your organization is part of the keyword research process. This article shows you a step-by-step guideline on the definition, the essential elements, how to do keyword research in only five minutes, and some suggested tools.
What Is Keyword Research?
Keyword research gathers and analyzes the search terms they seek by typing into the search engines to find the information, products, or services.
The keyword research process allows you to:
- Identify the most common search phrases
- Analyze the ranking difficulties of a keyword.
- Find new keywords
Keyword research allows an organization to define SEO questions, such as what people are searching for, the volume of people looking for it, and the information format. By qualifying these expectations, this strategy gives businesses the authority to understand their user better and create search intent-optimized content.
It is necessary to catch user intent, specifically with Google’s Helpful Content upgrade. This change aims to provide more significance to content that benefits people and meets their requirements. You must grasp keyword research to comprehend user intent and improve the ranking of your content.
5 Important Elements of Keyword Research
When you start the process, there are five critical components of keyword research, which are:
- Authority
- Volume
- CPC (Cost-Per-Click)
- Keyword Cannibalization And Stuffing
- Relevance
1. Authority
The overall authority indicator improves the overall visibility and ranking of a website. Google pays significant attention to authority. They will consider the business an authoritative source when making a persuasive authority. Companies should start by adding unique content to their website and working to increase social signals and backlinks.
See more: What is SEO on-page?
2. Volume
Keyword research volume is the number of searches for a specific phrase on a particular search engine over a certain time frame. This component evaluates a user’s interest in one particular word. If the volume rises, so does the term’s popularity.
3. CPC (Cost-Per-Click)
Cost Per Click (CPC) shows the price advertisers can pay when a customer clicks on an ad, which displays the above search results for a specific term. Even though it is considered an advertising insight than an SEO metric, it can be a valuable substitute for a keyword’s worth.
4. Keyword Cannibalization And Stuffing
Keyword cannibalization and stuffing occur when the existence of several sites ranking for the same term leads them to compete with one another. As a result, each page’s CTR (Clickthrough Rate) would be lower and decreases its authority in comparison to what requires on a single page.
5. Relevance
Relevance has a positive impact on the way Google ranks your page’s content. At this stage, the concept of search intent becomes more apparent. Your content will stand out for a specific phrase if it meets the searchers’ needs. Moreover, page content must also be the query’s most crucial component.
5 Steps To Do Keyword Research in 5 Minutes
Surprisingly, the complex process of how to do keyword research in only five minutes is possible. Any SEO keyword research solution does not have to be difficult to use and can be implemented quickly. Here are the five steps that will enable you to finish a quick keyword research work in under five minutes:
- Determine a Target Audience
- Identify Your Target Keywords
- Implement Keyword Research Tool
- Evaluate Your List’s Keywords
- Set Priorities for Keywords Lists
Step 1: Determine a Target Audience
Before beginning the process of how to do keyword research in only five minutes for your website, it’s vital to have a clear idea of your target audience. You may identify your target audience by researching their demographic characteristics, such as age, gender, geography, and hobbies.
Step 2: Identify Your Target Keywords
Knowing your target market can help you choose which keywords most benefit your company. List your business’s critical points as the initial factors, then decide what needs the most attention. It will make it much simpler to create a list of keywords to approach and can assist in distinguishing between short-tail and long-tail keywords.
Step 3: Implement Keyword Research Tool
The Google AdWords Keyword Planner or Keyword Discovery tool are examples of keyword research tools that are easily accessible online. When it comes to how to do keyword research in only five minutes, implementing these tools helps to speed up the process. They allow the business to find the monthly search volume and keyword competitiveness with chosen target keywords. Additionally, keyword research tools will give you an overview of similar keywords, including those not on the original list.
Step 4: Evaluate Your List’s Keywords
To choose which keywords to utilize for your business, you must first analyze their relevancy and value after generating your list of potential keywords. Use a keyword research tool to find information on characteristics like search volume, competitiveness, and applicability to your target audience.
Step 5: Set Priorities for Keywords Lists
Following a thorough evaluation of your relevant keywords, you may rank them in order of potential importance to your business. Targeting keywords with high search volume and low competition is essential since they are most likely to increase organic traffic and boost sales for your company.
5 Best Tools for Keyword Research
If you want to obtain the process of how to do keyword research in only five minutes, you must find suitable keywords to drive organic traffic to your website. That is when you need the best keyword research tools, including:
1. Semrush
Semrush provides the most comprehensive keyword database on the market. There are more than 140 worldwide databases with more than 23 billion terms available in this tool.
It provides a network of keyword research tools that interact with one another to form an efficient workflow.
2. Google Trends
You may examine current and previous search patterns using the free keyword tool Google Trends. You can observe what’s popular in different parts of the world based on collected data and Google search queries.
Google Trends lets you identify emerging trends and determine when interest is waning in them.
3. Ahrefs
This free plan is comparable to Google Search Console. Nevertheless, Ahrefs also displays the Keyword Difficulty (KD) scores for the keywords your website currently ranks.
4. Soovle
Soovle is a free tool for finding keywords and a customized search engine aggregator that gathers results from up to 15 different engines. Examples include Google, Bing, Wikipedia, Amazon, eBay, and YouTube.
You may identify new long-tail keywords to target by swiftly comparing relevant search recommendations across several search platforms.
5. TubeBuddy
TubeBuddy is a browser add-on that supports YouTube channel growth by assisting channel creators with channel optimization, publication, and promotion.
The Keyword Explorer tool in this collection helps producers locate long-tail keywords and trending topics on YouTube and Google Trends.
Frequently Asked Questions
How long does it take to do keyword research?
Only five minutes. The process of how to do keyword research in only five minutes can still establish an effective keyword strategy. However, it requires defining target customers and keywords and evaluation and support from keyword research tools. With this keyword research, an SEO campaign creates a keyword plan to increase organic traffic to your websites.
How do you automate keyword research?
Automating keyword research can be done within six steps:
- Step 1: Fill out your top-level keyword categories
- Step 2: Get keyword ranking information from Google Search Console
- Step 3: Modify your keywords
- Step 4: Evaluate your SEO potential
- Step 5: Plan for seasonality
- Step 6: Choose target keywords
Conclusion
In short, keyword research is a critical component that allows webpages to stand out within the competitor’s search query. Learn how conducting thorough keyword research can inform the strategic implementation of meta tags, enhancing your website’s visibility and search engine optimization. The process of how to do keyword research in only five minutes requires a business to identify its customers and target keywords. Not to mention using keyword research tools to analyze best and obtain keyword research.
Co-Founder & General Manager @ ROI Digitally
3 Common Customer Behaviors & 4 Key Customer Personas