Whoever doesn’t recognize social media coverage of human life, right?
It is now considered a method of communication to establish relationships globally. Whether you are a business owner, CEO, or marketer, creating social media channels is a must-have strategy to reach your target audience and build a community around your brand.
There is a positive side of social media that you might hear about, which is called “Social Media Community.” This is a good approach to having an open discussion with your audiences and where they can freely voice their opinions and engage with others without sticking to professionalism.
And since you have visited, I hope today I can show you some quick tips to build and maintain an active social media community that supports your brand!
1. Have a little break from your typical social media stereotypes
Sometimes, the usual educational and informative content, or stereotypes, might get boring and unattractive to your audiences. Therefore, by having a community, why not break out from the safe zone by refreshing your content to be more diverse?
Use humor, add more color, step out of the circle for a little bit, and be creative in your posts will re-activate your audiences’ interest. Make sure to involve your community members in creating content to make them feel heard and appreciated. But watch the community group’s tone of voice, especially professional networking groups on LinkedIn, as sometimes the members don’t appreciate any hilarious mood in their group.
2. Use open questions to maintain audience engagement
Questions increase engagement; however, not all questions are the same. The best type of questions on social media should be open-ended, allowing your audience to express themselves fully.
One tip is to choose debatable questions and let your audiences voice their opinions. By doing that, you can attract more comments. You can use those valuable insights and feedback to better understand your audiences and improve your brand, products, and services.
However, please be careful with any questions about politics or sensitive topics. You don’t want anything to backfire on your or someone else’s opinions.
3. Create a safe community with guidelines
Creating a safe community where people can share their views, concerns, opinions, and suggestions without fear of harsh criticism, attacks, or harassment should be a top priority.
This requires you to establish clear guidelines for behavior on your social media platforms. For example:
- Any spam or selling purposes threads will be eliminated.
- Be polite and respectful.
- Avoid controversial topics.
To enhance your engagement and showcase your responsibility, you should also be responsive to complaints, respond quickly, and follow up with users to ensure their concerns are addressed satisfactorily.
4. Customize your brand content to be more fun
As you already have a break from your social media stereotypes, why not make it extra fun?
Content is the foundation of digital marketing. And nothing can go wrong with fun and engaging social media content. People love humor, entertainment, music, and other forms of leisure. So, maximize your creative level. Ask yourself how you can relate your content to humorous, fun posts that can encourage the audience to react and comment.
It can be a meme, a funny quote, or a relatively normal daily lifestyle. Whatever they are, by integrating these elements into your content, you will be sure to increase engagement, promote positive attitudes, and encourage sharing.
5. Don’t hesitate to share helpful content from third-party
Here are two commonly seen content on social media: educated content with helpful information vs. selling content with promotion. Which one would you most likely click on?
While most social media users are students between 18 and 24, 59% of them say their main purpose of using social networking is for educational purposes.
Social media is more of a give-and-take. And the data above has once again proven the essential of educational and informative content on social media. Thus, if you see a post that can provide information to your audiences, share it. In the long term, it will succeed in maintaining audiences’ activeness on your channel.
Building and maintaining an active social media community can improve your brand’s reach, customer relations, and bottom line. You can create a more active and engaged social media community by breaking social media stereotypes, using open questions, creating a safe community, customizing your brand content, and sharing helpful content from third parties.
As you implement these tips, remember that social media is not a one-size-fits-all strategy, so you should be flexible, experiment, and adjust as necessary. Good luck!
Co-Founder & General Manager @ ROI Digitally
