Making a website is easy, but getting it seen widely is more challenging. A successful website is the one that consistently appears in the top spot of search engine optimization results. On-page and Off-Page SEO are two essential strategies for accomplishing that. You may understand On-page SEO very well, but what is SEO Off-page? People usually think of Off-page SEO as link-building, but it goes beyond that thought.
What Is SEO Off-Page?
SEO Off-page is all strategies used outside a website to raise its search engine rankings. These strategies involve guest posting, link building, etc.
Off-page SEO aims to make your website appear more reliable and authoritative to visitors and search engines.
Why Does Off-Page SEO Matter?
You can imagine your website like a house. People will not only determine your house value by the physical structure. They will also evaluate its value based on outside factors like the neighbor, the community, etc.
The search engine also functions in the same way. To determine what and where you should rank, Google considers off-page elements such as backlinks and brand references to evaluate your website’s relevance, trustworthiness, and authoritativeness.
According to a study by Moz, over 50% of the ranking factor weight belongs to off-page SEO-related criteria.
SEO Off-Page vs SEO On-Page vs Technical SEO: What’s The Difference?
There are 3 SEO packages with different features, tactics, and functions: SEO Off-Page, SEO On-Page, and Technical SEO.
| Factors | SEO Off-Page | SEO On-Page | Technical SEO |
| Main tactics | Link building Content marketing Local SEO Reviews | Content writing Title tag and meta tag optimization Image optimization Internal links | Site speed XML sitemaps Structured data Hreflang tags |
| Degree of control | Some control | Full control | Full control but more difficult |
Off-Page SEO
Off-page SEO uses votes of confidence, most notably backlinks, or links from other websites to your own, to show search engines how well-liked and beneficial your page is. The quality and number of backlinks can improve page rank.
If everything is the same, pages with 100 relevant connections from trustworthy websites will score higher than pages with 50 relevant links from reliable websites. To enhance your website’s visibility and authority, consider leveraging professional off-page SEO services that can help you build quality backlinks and optimize your online presence.
On-Page SEO
On-page SEO refers to the information on your website that tells search engines what it is about. It includes image alt text, keyword usage, meta descriptions, H1 tags, URL naming, and internal linking.
On-page SEO is where you have complete control because you can do everything on your website.
Technical SEO
Technical SEO describes procedures that have an intermediate impact on how search engines index and crawl your website. It includes structured data, website speed optimization, and other things.
3 Types of Links For Off-Page SEO
There are three main types of links for off-page SEO. We can list in detail as follows:
Natural Links
Natural links are backlinks created naturally. Website owners or bloggers can link to your content because they believe it will be useful for their readers and improve their pages’ quality.
Manually Built Links
You can obtain manually built links through planned link-building operations. It includes actions such as: encouraging clients to link to your website or requesting content sharing from influencers.
Self-Created Links
A self-created link is the one you have made on your own. You can achieve this by including a link to your website on another website or blog. This link type is a fantastic approach to promoting your identity and business while driving more traffic to your website.
7 Off-Page SEO Practices You Should Know
There are many Off-page SEO practices that you can use to increase your website visibility and drive more clients. Here we just list seven simple techniques you can use as references:
Link Building
Link building refers to getting other websites to link to your pages. In search engine optimization, these links are called backlinks. A site may appear more authoritative to Google if it has more backlinks from high-authority websites.
In addition, according to Backlinko analysis, there is a direct connection between referring domains and better ranks. Your strategy should center on obtaining links from as many high-quality, relevant domains as possible.
Read more: what is link building?
Content Marketing
Content marketing belongs to both on-page and off-page strategies. One aspect of content marketing is publishing detailed and informative content on your website. It also includes figuring out ways to spread that content through different channels or writing and publishing content anywhere on the internet.
You may distribute your content through PR, influencers, social media, podcasts, and forums. You also can write a guest post for a journal, and produce infographics, case studies, or surveys on some reputable websites.
Social Media Marketing
Even though social shares have no direct impact on search rankings, you can still use social networks to interact with your audience. Social media is an effective platform to introduce you to potential clients and expand your content’s audience.
Real social media interaction and shares improve the visibility of your small business. Links and mentions go up when user engagement increases with your content. All of these off-page SEO elements can directly impact your rankings.
Video Marketing
Consumers nowadays prefer watching videos to understand more about a product than reading the product description. There are more and more people viewing videos before making a purchase. 93% of marketers claim that a video on social media helped them gain a new client. Therefore, video marketing is a necessary off-page SEO tactic.
Here are a few tips to help your videos rank better:
- On each page where you host the video, provide a transcript. By helping you rank for relevant keywords, transcripts make your page more accessible to the audience.
- Make and add appealing thumbnails. High-quality thumbnails encourage viewers to click on videos.
- A good video marketing approach must include optimizing the title tag and description with long-tail, short-tail, and synonym keywords.
Google Business Profile
Optimizing your Google Business Profile is considered an important off-page SEO strategy.
It is a free feature for business listings that let you control how your business appears in Google. And it can help your website appear in highly desirable positions on search results pages.
When creating your profile on Google, you should put exact contact information, reply to each review and regularly publish articles.
NAP Citations
NAP Citations are online sources that include your name, address, and phone number. They appear in company directories, social media accounts, and review websites. However, they may appear on a variety of websites.
NAP citations are crucial since Google will analyze them to verify that all your information is accurate. You have to keep consistent and correct information in all NAP references.
Reviews
Reviews are one of the most crucial criteria Google considers when determining the authoritativeness and trustworthiness of your site. It is also a fantastic method to increase customer confidence in your company.
Therefore, you should kindly request reviews from every customer and respond to every review to increase trust. You also have to avoid accepting money in exchange for evaluations.
Frequently Asked Questions
What is Off-page SEO with example?
Off-page SEO describes activities carried out outside your website to influence your ranks in search engine results pages. For example, you write a guest post on another famous blog. In that guest post, you put backlinks that link to your site.
By doing this, you can increase traffic to your site, and increase your site authoritativeness.
What is Off-page vs On-page SEO?
Off-page and On-Page SEO are two different SEO categories.
On-page SEO refers to strategies you can use on your website to improve how search engines rank and comprehend your content. It includes your website content, the title tags, the keywords, the URLs, the internal links, etc.
On the other hand, Off-page SEO refers to all tactics made out of your website. It includes backlinks and links from other sites.
What is the use of Off-page SEO?
Off-page SEO enables search engines to comprehend how users perceive your website, products, or services. Your chances of ranking higher will rise even with just a few links coming from reliable, pertinent websites with high levels of authority.
How do I check my SEO Off-page?
You can follow the below checklist to check your SEO Off-page to see whether it is effective:
- Evaluate your backlink profile.
- Check your competitor’s backlink profile.
- Improve your website’s internal links.
- Fix 404 errors.
- Optimize your On-page SEO.
- Assess your link building options.
- Update your local citation and directories profile.
- Promote your website content with paid advertising.
Conclusion
In general, what is SEO Off-page? You may find a suitable answer through this article. It is all the tactics used outside of your site to promote it. Off-page SEO plays a vital role in your search engine optimzation strategies and digital marketing approach. However, no matter how powerful your off-page SEO is, you might not be able to rank higher without proper on-page SEO. Try to combine both SEO categories to make the best of your website performance.
Co-Founder & General Manager @ ROI Digitally
3 Common Customer Behaviors & 4 Key Customer Personas