Skip to main content

You may catch the white hat link-building term somewhere, and now you want to know exactly “What is white hat link-building?” In a simple understanding, it is acquiring high-quality, relevant links to a website through ethical and sustainable methods. 

This strategy is the best way to build your website as a credible and expert source of information. Thanks to that, you can improve search engine rankings and drive more high-quality organic traffic to your site.

What Is White Hat Link-building?

White hat link-building is a process of off-page SEO that involves acquiring internal links and backlinks to a website through ethical and sustainable methods. The main goal of white hat link-building is to improve a website’s overall quality and relevance, making it more visible and trustworthy to search engines and users.

The white hat tactic is the most effective link-building method
The white hat tactic is the most effective link-building method

It contains two main tasks:

  • Organize internal links to connect one page to other pages within the same domain. An excellent internal links strategy with high-value content helps increase engagement with the website, reduce bounce rates, and improve overall user experience.
  • Develop backlinks to link from other websites to your site. High-quality backlinks from credible and relevant websites can help increase your website’s rank in search results and drive more traffic.

Why Does White Hat Link-building Matter?

White hat link-building is the most sustainable way of successful search engine optimization (SEO) strategy since it helps improve E-A-T standards (Expertise, Authoritativeness, and Trustworthiness). There are several reasons why white hat link-building matters:

  • Boost search engine rankings: High-quality backlinks from credible and relevant websites can improve a website’s rankings, making it more visible to potential customers. Thus, it can help drive more organic traffic to the website, leading to more conversions and sales.
  • Increase credibility and trust: White hat link-building helps establish a website as an expert source. This can help build trust with users, which is essential for building relationships and retaining customers.
  • Enhance user experience: By using white hat link-building techniques, you can improve the overall user experience of your website. This can make it easier for users to navigate the site, find the information they need, and engage with your content.
  • Avoid penalties: Black hat link-building techniques can result in penalties from search engines, harming a website’s rankings and visibility. By focusing on white hat link-building techniques, you can avoid these penalties and ensure that your website stays in good standing with search engines.
  • Give long-term benefits: White hat link-building techniques provide long-term benefits for a website, as opposed to short-term gains from black hat techniques. Building high-authority, relevant links can improve your website’s overall authority and visibility, leading to sustainable growth over time.
This technique helps your website grow sustainably
This technique helps your website grow sustainably

White Hat vs Black Hat vs Gray Hat

There are three main approaches regarding link-building: white hat, black hat, and gray hat. Each approach has its benefits and drawbacks, and it’s essential to understand their differences to choose the best strategy for your website.

  • White Hat: White hat link-building refers to ethical and legitimate techniques, absolutely following search engines’ rules. They include creating high-quality content, guest posting on credible and relevant websites, and building relationships with other websites in your industry.
  • Black Hat: It includes unethical and illegitimate techniques against encouraged search engine methods. Link buying, link farming, link schemes, etc., can give short-term gains at the expense but result in penalties from search engines, decreasing a website’s rankings and making it hard to recover.
  • Gray Hat: It falls between the white hat and the black hat. These techniques may take advantage of a loophole in the search algorithm. They can be less risky than the black hat and are not the best practice.

In summary, white hat link-building is the best-recommended approach for SEO. Uncovering the strategic utilization of link bait in white hat link building can provide long-term benefits and sustain the website. The black hat strategy is unethical and can result in penalties from search engines. In comparison, the gray hat is a riskier approach that may or may not benefit your website’s SEO.

Be consistent when using the white hat link-building strategy
Be consistent when using the white hat link-building strategy

5 White Hat Link-building Strategies That Work 

Next, let’s discover five specific white hat link-building strategies that are the best effective.

Content Creation

High-quality and valuable content is one of the most effective ways to build links since it provides value to your target audience, leading to

  • Establish your website as an authority in your industry then attract natural links from other websites.
  • Drive traffic to your website and improve your visibility.

To create high-value articles, it is essential to

  • Get to know your target audience and their needs and interests to make the content relevant and valuable to them.
  • Have a good understanding of the topic and use credible sources to support your information.
  • Make it visually appealing with images, videos, and other visual elements to keep your audience’s attention and make your content more memorable.
  • Write clear and concise content with short paragraphs, subheadings, and bullet points to make scanning easier.
  • Add keywords to your article and ensure your content is optimized for search engines to make it more likely to appear in front of your target audience.
  • Include social media share buttons on your content to make it easy for others to share it on their social media accounts.
  • Share blogs on social media, reach out to other websites in your industry and promote your content in other ways to help it reach a wider audience.

Guest Posting

Guest posting involves publishing articles on other relevant websites and inserting a link to your own site in that article. It contributes to the following:

  • Expand reach
  • Establish brand
  • Boost domain authority
  • Develop a relevant online presence
Choose high-quality domain to send guest posts
Choose high-quality domain to send guest posts

Here are five essential steps to help you get started with guest posting:

  • Look for good websites in your industry that accept guest posts, have a high level of authority, and have a similar target audience.
  • Write a high-quality article that provides value to the target audience of a website and yours.
  • Contact the website’s admin or editor to pitch your article idea. Be sure to follow their guidelines for guest posting and provide a brief outline.
  • Wait to publish the article, then check if it includes a link back to your own website.
  • Promote the article (optional) by sharing it on social media and reach out to your own network to advertise them knowing about the guest post.

Broken Link-building

Broken link-building means finding broken links on other websites and offering to replace the broken link with a link to your own website. This helps you build connections and allows the website owner to improve their website and provide a better experience for their audience.

This may take a lot of time to find and replace the broken links with your links. However, it’s worth the time when you find excellent domains to add your links. First, you need to have a target or standard website, then use tools to find broken links, reach out to the website and offer them high-quality content involving your links.

Resource Page Link-building

Resource page link-building is an advanced technique involving finding resource pages on other websites related to your industry and offering a link to your website on the resource page. It can help to improve your domain authority incredibly. To put your website links on resource pages, it is important to make a good relationship with them.

A good resource domain may be a big and famous brand in your industry
A good resource domain may be a big and famous brand in your industry


Creating infographics and including a backlink to your website on the infographic is visually appealing and easy to share, making them a popular and effective way to reach a new audience and build links.

After creating engaging infographics and having a list of websites, don’t forget to add embed code to help others easily add them to their own websites.

Frequently Asked Questions

How do you make white hat backlinks?

You can build white hat backlinks by creating valuable and high-quality content, participating in guest posting on authoritative websites and utilizing broken link-building and infographics link-building strategies. Remember, it’s important to focus on building relationships and providing value to your target audience rather than just acquiring as many backlinks as possible.

What is black hat link-building?

Black hat link-building refers to unethical and manipulative techniques used to inflate a website’s search engine rankings artificially. These practices include link buying and selling, link spamming, cloaking, and using automated link-building tools. Black hat link-building can result in search engine penalties, decreased visibility, and damage to a website’s reputation, and it is strongly discouraged. White hat link-building is a crucial aspect of search engine optimization that focuses on building relationships and providing value to your target audience.


Ultimately, white hat link-building service from ROI Digitally is about building a strong and sustainable online presence that provides value to your target audience and improves your search engine visibility. Don’t hesitate to contact us if you have questions about this topic or need further assistance!