SEO, Search Engine Optimization, is the strategic website optimization process to help it rank higher in search engines like Google or Bing. Due to the massive shift in online audiences, the value of SEO has become more recognizable as it attracts more leads to the business.
But there are more to add on. Here are 15 benefits of why your business absolutely needs SEO
- Increased Organic Search
- Understand Your Customers
- Improve Customer Experience
- Impact The Purchasing Cycle
- Enhance Trust and Credibility
- Aid PR
- Save Cost
- Generate Quanfitable Results
- Gain Competitive Advantage
- Result In Long-Term Success
- Increase Organic Search
The ultimate one among the benefits of SEO is to make your website more visible to online audiences. Here is how it works.
People, nowadays, use search engines to find a specific product or service. Hence, to increase the chance of being clicked, you must rank high enough in the search results for that particular term.
Owning a proper SEO-optimized website is the only way to help you achieve that goal. ROI Digitally, the leading Michigan SEO services, now gives FREE consulting sessions with experts.
Having a search engine to recognize your website is the competitive advantage to make your business stand out. It helps generate more organic search traffic to your website, potentially leading to higher sales, establishes good brand awareness, and shows your expertise in the field.
- Understand Your Customers
The more people visit your website, the higher expectations they place while surfing through. But how do we know what needs to be improved?
Analyze your customers using SEO tools.
Professional SEO analytic tools like Google Analytics, Ahrefs, and SEMrush are best used when understanding your customers. Their advanced technology tracks and reports about user intent and behavior, allowing businesses to know their audience better.
Moreover, these tools and data insights help to analyze search query data, SERPs, and analytics to understand customer behavior. Businesses can use this information to optimize their website for better engagement while improving their ranking and visibility on search engines.
Thus, capitalizing on consumer behavior data to tailor their content and engage visitors better.
- Improve Customer Experience
When discussing the importance of SEO, you often hear it with the term UX/UI, also called user experience and user interface. These are inseparable when optimizing your website for SEO.
Search engines like Google have often prioritized the user experience as a decisive factor in positioning web pages. They quickly differentiate between good and bad UX, so if your business wants to lead the SERP, a positive user experience is necessary.
Page speed, design, and sitemap are among the essential SEO elements that contribute to the user experience on your website. Pay close attention to Google’s updates about page experience because it is their ranking standard to put customers first.
Also, make your website more valuable to the audience. Otherwise, your page might get a decline in conversions.
- Impact The Purchasing Cycle
SEO helps to understand customers better and improve user experiences are facts. But this specific reason why SEO is important for businesses might surprise you: changing the purchasing cycle.
Once you have an overall image of your audiences and their expectations, it is easy to draw out their purchasing cycle, such as: What will they visit first on your page? What will be their next step after adding products to the cart?
Effective SEO techniques are crucial for promoting your business message and ensuring visibility throughout the purchasing cycle. With an excellent online presence, reaching potential customers and providing them with the ideal solutions they need can be more accessible.
- Enhance Trust & Credibility
As stated above, the importance of SEO is to increase organic traffic to your website. But the reason why your business needs SEO continues beyond there. It can change the way users view your business.
Think about this: How often would you move to the second page when searching for something? Well, believe it or not, most people rarely scroll past the first page of their provided search results. That’s why if you rank among the top 10 search results, your click rate will definitely improve, as well as your credibility.
The new Google algorithms and site crawlers value webpages optimized for local listings. Hence, SEO importance lets your site be visible on local search rankings, enhancing your brand’s trust and credibility. The higher your page ranks on local or relevant search results, the more recognizable you potentially receive from the audience.
See more: What Is Local SEO?
- Aid PR
If implementing SEO, does that mean you don’t need to invest in paid advertising? Yes & No. Yes, it is applicable for small businesses that have little budget and accept the results to come in the long term.
However, experts suggest businesses invest in both to maximize their visibility on search engines in the fastest way. For example, start building backlinks. As you have already created a well-SEO-optimized website with high credibility, why not promote it among your competitors?
By acquiring links from high-authority websites, your page can naturally receive more traffic and credibility as a positive influence of those authoritative pages.
In short, while SEO focuses on website ranking, Public Relations supports promoting your company name out there, working as a partner to double up your results.
Remember, SEO is no longer an independent strategy. So, try to maximize its benefits by integrating quality content and other marketing strategies to amplify brand visibility and awareness. The results will turn out more effective than ever.
- Save Cost
If you ask: Why is SEO important? Simply put, it helps businesses save thousands on their budget.
SEO, is in fact, the more affordable marketing strategy compared to paid advertising, making it accessible to any business size or industry. With a minimal budget, SEO can commit to a competitive Return-on-Investment (ROI) and long-term success in establishing branding on the digital landscape.
The secret behind the minimal-cost effort of SEO is the quality content. While advertisements cost a lot of money in exchange for acceptable attention from audiences, SEO utilizes lasting values as a bridge between users and businesses.
Additionally, this process enables your business to keep track of acquisition costs and make necessary adjustments through organic keyword searches and effective content strategies.
- Generate Quantifiable Results
The benefits of SEO are varied but will not furnished without mentioning its quantifiable results generation.
While implementing SEO, brands typically want to know where they are positioned on search engines or how they perform their digital marketing strategies. Unfortunately, SEO doesn’t offer the same easy-to-calculate ROI as paid search, however, there are other ways.
To achieve SEO success, it is crucial to monitor key performance indicators (KPIs) such as organic search traffic, keyword rankings, and organic conversion rates. These metrics align with your business goals and objectives, providing a precise performance overview.
- Gain Competitive Advantage
As previously mentioned, SEO brings an incredible competitive advantage that can help small businesses to outperform in their industry.
The world of SEO is not surrounded by keyword research, backlinks, or website optimization, but it is diverse, making SEO a potential source. Search engines like Google constantly update their algorithm and standards, not to mention the development of AI technology.
Simply put, it’s all about having the right SEO strategy and investing your effort and time to create a competitive edge for your business.
Remember, the world evolves, so be flexible and creative.
- Result In Long-term Success
Though it might not be the first time we mentioned this, but SEO is all about long-term success. Unlike social media marketing, where you can go viral in a few hours, SEO is the exception to digital marketing.
Strategies like keyword research, blog production, link building, and on-site SEO, require at least 1-3 months to show a slight movement. The more you consistently apply SEO tactics to your digital marketing campaign, the greater the rewards you’ll receive over time.
So, don’t rush your freshly-implemented campaign yet. Give it some time; be patient. We are sure the magic will come right in.
See more: Michigan On-site SEO Processes
Frequently Asked Questions
Why Does A Business Need SEO?
The ultimate SEO importance is to position your page on search results highly. But it isn’t limited to that.
Here are 10 reasons why your business needs SEO:
- SEO increases organic search visibility on search engines.
- SEO helps businesses understand their customers deeply.
- SEO enhances customer experiences.
- SEO positively impacts the purchasing cycle of consumers.
- SEO builds trust and credibility in your website.
- SEO aids PR to bring the most efficient and fattest results.
- SEO requires minimal cost to run.
- SEO generates quantifiable results to measure website performance.
- SEO gives websites competitive advantages.
- SEO is best suited for long-term success and sustainability.
Can A Business Survive Without SEO?
Possibly, but most of the time, NO. The missing SEO can make your page lose significant clients, become unrecognizable, and miss many opportunities to grow your business.
However, there are always exceptions. Though the chance is slight and the process is slow, nothing is 100% sure.
Final Thoughts!
In short, we help this article precisely answer Why Your Business Absolutely Needs SEO. The rich resourcefulness of SEO is undeniable, and many potential aspects are waiting for you to discover and be on top of the competition without much effort and costs.
Remember, SEO is a free tool accessible no matter your field or business size. It is a good sign that you have started your SEO journey.
If you feel left behind or don’t know where to start, reference the best Michigan SEO company now to seek expert advice at NO COST!
Co-Founder & General Manager @ ROI Digitally
3 Common Customer Behaviors & 4 Key Customer Personas