Retention Rate - ROI Digitally

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What is Retention Rate?

Retention Rate is the percentage of users who continue to use your product or service over a certain period of time. High retention means existing customers appreciate your products and stay engaged, which provides a sustainable revenue stream. User retention helps you understand the performance of your products, marketing, customer service, and pricing strategies. Customer retention is important because acquiring a new customer will cost you at least 5 times more than retaining an existing customer. It also increases ROI and customer loyalty.

How to calculate Retention Rate?

To determine retention, you first need to define a time period (monthly, quarterly, or yearly). Next, take the number of customers at the end of the period minus the number of new customers acquired during the period. Then, divide the result by the number of customers at the beginning of the period and multiply by 100 to express the percentage as a percentage. The formula for calculating retention rate looks like this: Retention Rate = [(Number of customers at the end of the period – Number of new customers acquired during the period) / Number of customers at the beginning of the period] * 100

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Services	Benefits	ROI Premium	ROI Gold	BEST CHOICE ROI Diamond
Branding development	Create essential branding elements	✓	✓	✓
	Provide branding documents and guidelines		✓	✓
	Spread out the brand on online platforms	✓	✓	✓
Website Development	Weekly back-up		✓	✓
	Key performance indicators	✓	✓	✓
	Install SSL Certificate	✓	✓	✓
	SSD Storage	5	10	20
	Uptime monitor	✓	✓	✓
	Malware / security scans		✓	✓
	Install Google analytics tools		✓	✓
	Optimize Schema local my business & organization type		✓	✓
	Audit technical website and coordinate to adjust SEO standard website	✓	✓	✓
	List your local business online, including its location and hours of operation, to quickly connect with customers in your area	✓	✓	✓
	Mood boards selection		✓	✓
	Optimize website structure based on Customer Behavior		✓	✓
	Competitive audit	✓	✓	✓
	Manage & report marketing performance	✓	✓	✓
	Provide training documents and videos for website features and functions based on budget and complexity	✓	✓	✓
	Set up tracking conversions (track calls, leads, orders, ..)		✓	✓
	Implement advanced CMS Functionality			✓
	Integrate blogging & email marketing platform			✓
Website optimization	Plugin-free — free of many plugins, more secure, lightning fast & performant	✓	✓	✓
	Brand image enhancement with professional copy & imagery	✓	✓	✓
	Mobile-friendly & responsively engineered to ensure it works across all devices	✓	✓	✓
	Includes up to 5 page 'bundles'	✓	✓	✓
	Technical SEO audit: Link structure and popularity	✓	✓	✓
	Speed & security audit		✓	✓
	Custom and personalized features			✓
	User-flow funnel testing	✓	✓	✓
	Competitor Research	✓	✓	✓
	Information Architecture and Interaction Design	✓	✓	✓
	Link tracking & measurement setup		✓	✓
	Top-notch customer service support	✓	✓	✓
	Strategic partner for the life-time of your business	✓	✓	✓
	Free 1-month hosting & site management service		✓	✓
	Free bug-fixes			✓
SEO & Content Marketing	In-depth research about your business' info, competitors, market and keywords	✓	✓	✓
	Provide detailed OKR and Keyword list	30% top 5	80% top 5	50% top 3
	Run an old content audit	✓	✓	✓
	Provide a Content Strategy including potential topics	✓	✓	✓
	New SEO blogs/reviews per month	10 posts	30 posts	40 posts
	Optimize Onpage before publishing	Organic Traffic on the top 5 - 10 of your niche	Organic Traffic on the top 3 - 5 of your niche	Organic Traffic on the top 1 - 3 of your niche
	Audit and optimize Google My Business account	✓	✓	✓
	Audit Google Maps account	✓	✓	✓
	400 - 800 Social/ Google stack profiles	✓	✓	✓
	Audit Images attach with Geotag		✓	✓
	Audit Canonicalization, Cannibalization, sitemap, internal links	✓	✓	✓
	Audit silo and re-arrange content by using the topic cluster model	✓	✓	✓
	PR links, guest post	✓	✓	✓
	Web 2.0		✓	✓
	Forum pages			✓
	Table of Content & Blockquote	✓	✓	✓
	Schema	✓	✓	✓
	Keyword density	✓	✓	✓
	Mobile-friendly element		✓	✓
	Loading speed		✓	✓
	Set up and integrate IFTTT or Make			✓
	Spread blog content on different social profiles automatically			✓
	Apply Domain Authority Stacking (DAS) tactics			✓
Social Media	Target audience research and content analysis	✓	✓	✓
	Monthly content calendar	✓	✓	✓
	Weekly post with custom types of content for each platform to serve the right purpose	Up to 2	Up to 4	Up to 5
	Monthly channel report	Monthly	Monthly Quarterly	Monthly Quarterly
	Setup and additional integration of products and services into Shopping sections		✓	✓
	Optimization of images and information about your products or services to improve the Shopping experience		✓	✓
	Connection and integration etup for Shopping sections to other owned channels (email, website, ads) to reach out to a bigger audience pool		✓	✓
	Video content advice with script and timeline			✓
	Collection of user-generated content by encouraging customers to provide feedback, taking photos/videos with our products.			✓
Advertising (Google Ads/Social Media Ads)	Research suitable platform based on business demands	✓	✓	✓

Retention Rate Calculation Tool

What is Retention Rate?

How to calculate Retention Rate?

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