Whether a complete brand overhaul or just a few tweaks to enhance your online brand presence, ROI Digitally’s Digital Branding services will unfold your brand story across all customer touch points.
Digital Branding Services: Become Knowable, Likable, and Trustable
Break the Mold: Branding Goes Beyond Logos –
It’s a Reflection of Your Business’s Spirit
A brand is more than just a visual identity or a fancy slogan. It goes beyond mere marketing tactics or guidelines printed in a manual.
Instead, a brand represents the very core of an organization and embodies its spirit. It encapsulates who the organization is, what it stands for, and what it aims to achieve.
Truly memorable brands reflect their organization’s essence and leave an indelible imprint on the minds of consumers.
Therefore, as an expert in branding services, ROI Digitally harmonizes the elements of HONESTY, FAMILIARITY, CLARITY, and EMOTION in your brand.
Honesty,
Consumers today are more savvy than ever before. They demand authenticity and transparency from the brands they choose to support. This honesty builds trust, and trust is essential in creating a loyal customer base.
01
Familiarity,
A brand that can create a sense of familiarity in its customers – whether through its logo, packaging, or messaging – is more likely to be remembered and recognized. This recognition can lead to increased brand loyalty and even advocacy.
02
Clarity,
A brand must be crystal clear in its messaging, so consumers can quickly understand what it offers and what sets it apart from competitors. Clarity creates a sense of confidence and helps build a positive reputation over time.
03
Emotion
Consumers make buying decisions based on their feelings, not what they think. A brand that can tap into its customers’ emotions – through inspiring messaging, relatable stories, or compelling visuals – is likelier to win their loyalty and advocacy.
04
What Makes Your Digital Brand
Identity Distinctive?
ROI Digitally understands the challenges of building a brand identity in a crowded marketplace.
That’s why we focus on four crucial components to ensure our clients stand out and succeed.
Brand Strategy and Positioning
The first component is establishing a brand strategy outlining your goals and objectives. It requires a thorough understanding of the target audience, competition, and the marketplace.
By defining your brand positioning, we can effectively communicate how your brand stands out from the competition and what unique value it provides to your customers.
Brand Story
ROI Digitally helps you communicate your brand’s AUTHENTICITY, EXPERTISE, and EMOTIONAL CONNECTION through a brand story. This story highlights your company’s origins, the challenges you have faced, and the solutions you have provided to customers.
Our team also ensures the story reflects your brand’s unique personality while aligning with the target audience’s interests. This approach will create a sense of belonging and inspire customers to become brand ambassadors and advocates.
Brand Messaging
Our digital branding experts assist you in developing a distinctive and powerful brand message that speaks directly to your intended audience and communicates the essence of your brand.
We also ensure effective brand messaging is memorable, concise, and authentic — reflecting your brand values, personality, and tone of voice.
Brand Lines
A strong brand line can help maintain a consistent brand identity across all channels by providing a clear and consistent message that ties all of your digital efforts together.
ROI Digitally guarantees your brand line is short, memorable, and reflective of your brand’s unique values. Accordingly, you can have a unified and impactful digital brand identity.
Digital Brand Building Success: The Story of Visulise
Visulise, a new player in the USA’s 3D digital imagery market, entrusted ROI Digitally’s digital branding services to help establish their brand identity. ROI Digitally worked closely with the Visulise team to understand the core elements of their DNA.
We worked on creating a logo and brand profile and designing a whole new website that effectively reflected the brand’s personality and values. The website design aptly showcased a cohesive brand identity across all touchpoints, establishing brand credibility much faster.
“ROI Digitally have developed strategies and managed our SEO marketing campaigns, as well as built the credibility of brands via a stunning website.”
Roy FarmerFounder - Visulise
Our Digital Branding Process
Define Your Objectives
These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART)
A Reputation for Effectiveness and Efficiency
We offer a “you ask for it, we’ll get it done quickly and effectively – no excuses” approach. We work around the clock to ensure your website is up-to-date and fully functioning.
Choose The Right Advertising Platform
There are several advertising platforms available, including Google Ads, Facebook Ads, LinkedIn Ads, and TikTok Ads.
Develop Compelling Ad Copy
The copy must be attention-grabbing, persuasive, and aligned with your business objectives.
Set A Realistic Budget
Allocate funds according to your business objectives, the competition in your industry, and the desired frequency and duration of your ads.
Our Branding Service Pricing
Choose the plan packed with the best features for engaging your audience, creating customer loyalty, and driving sales.
Features | ROI Premium From $1000 | ROI Gold From $1400 | Best choice ROI Diamond | |
Create essential branding elements | Design 1 logo relevant to your vision, mission and value | Up to 2 options | Up to 3 options | Up to 5 options |
Create brand identity with relevant fonts and color palettes | ✓ | ✓ | ✓ | |
Provide branding documents and guidelines | Develope and define Brand profile, including: purpose, vision, personality, values, promise and positioning based on the owners/founders’ materials and content | ✓ | ✓ | ✓ |
Create basic brand guidelines | ✓ | ✓ | ||
Spread out the brand on online platforms | Input branding information on available channels | ✓ | ✓ | ✓ |
Set up profiles and business information on review websites | 1 | 3 | 5 |
Let’s talk about you!
Curious about what we can offer? We are always ready to dig deep into your requirements and needs!
Frequently Asked Questions
What are ROI Digitally's Digital Branding Services?
Our digital branding services refer to a set of strategies and techniques that we use to create a digital identity for a brand.
This includes creating a logo, defining brand values and personality, developing a brand strategy, designing a website and social media profiles, and managing an online reputation.
What is the main objective of branding in digital marketing?
Branding in digital marketing aims to create a unique identity for your business that sets it apart from competitors. Developing a strong brand establishes trust with potential customers and creates a loyal following.
Branding also allows you to communicate your values, mission, and core message to your audience, which helps to strengthen your position in the marketplace. Effective branding in digital marketing can increase sales, customer loyalty, and recognition within your industry.
What are the elements of digital branding?
Digital branding comprises eight main elements:
- Business Information (Brand Story)
- Logo (Brand Identity)
- Impact (Brand Image)
- Digital Channels (Brand Positioning)
- Website & Social Platforms (Brand Personality)
- Digital influence (Brand Equity)
- Strong & unique content (Brand communication & Differentiation)
- Review & Analysis (Brand Extension)
