Pearson Cues was grappling with a plethora of issues while using the Magento platform. Despite getting around 20,000 organic site visitors per month, they could only convert 1 to 2 sales each month, with the average order value at $232.The website had difficulty improving its User Experience (UX) and User Interface (UI) on the main pages, such as product pages and category pages. This ended up costing the business’s potential customers and slowing the process of turning current traffic into sales.
- The product page, for instance, lacked detailed information, and it was challenging to find products that potential customers were interested in as there were no clear categorization patterns. The trust-building elements, such as customer reviews and testimonials, were either absent or difficult to locate, further impacting user decisions.
- The checkout section was another central problem area for Pearson Cues. It was long, confusing, and divided into several unorganized steps, causing potential buyers to abandon their purchases midway. The checkout section was so outdated and cumbersome that it interfered with the buying experience, leading to a drop in sales conversion rates.
In summary, the issues Pearson Cues faced with the Magento platform affected several aspects of the website, from visibility to UX/UI and checkout. Unless these issues were resolved promptly, they would continue negatively impacting sales and the overall user experience.