Key Takeaways:
The best times to post on Facebook for the highest reach are:
The best time to post on Facebook
The Best Times To Post On Facebook
The darkest blue slots illustrate the time slots with the highest engagement rates, and the light blue to white ones are the period slots with the lowest engagement.
From the heatmap graph above, mid-morning on weekdays is usually the best time to post on Facebook for engagement.
So, when is the best time to post on Facebook? The answer is 10 a.m. on Friday. Other high engagement times close to this peak are
- Mondays at 10 a.m.
- Tuesdays at 9 a.m.
Facebook use is interesting because there isn’t an early morning, lunch break, commuting, or evening peak time daily, as we see a similar trend with TikTok and Instagram.
The typical age of the largest demographic of Facebook users is 25-34 (closely followed by ages 35-44), indicating they adopt Facebook at 9 a.m., with engagement decreasing as the weekdays pass. You can also see more consistent higher engagement slots on Friday since users slow down at work ahead of the weekend.
Weekend behavior is similar, with optimal posting times of 9 a.m. – 10 a.m. on both Saturday and Sunday, although engagement is significantly lower after the workweek.
1. The best time to post on Facebook on Monday
Based on the heat map, the best time to post on Facebook on Monday is generally 10 a.m., although engagement is solid 8 a.m. – 1 p.m. at the start of the week.
- The worst time to post on Facebook on Monday is 2 a.m.
2. The best time to post on Facebook on Tuesday
The best time to post on Facebook on Tuesday is 9 a.m. Engagement remains relatively high until 11 a.m.
- The worst time to post on Facebook on Tuesday is 12 a.m.
3. The best time to post on Facebook on Wednesday
Based on the research above, the best time to post on Facebook on Wednesday is predicted 9 a.m. – 11 a.m.
- The worst time to post on Facebook on Wednesday is 3 a.m.
4. The best time to post on Facebook on Thursday
The best time to post on Facebook on Thursday is 10 a.m. However, 9 a.m. offers another solid engagement slot for your posting schedule.
- The worst time to post on Facebook on Thursday is 4 a.m.
5. The best time to post on Facebook on Friday
According to Heatmap, the best time to post on Facebook Friday is 10 a.m., as it is the most engaging time of the week. The rest of the day also shows a promising trend, with a slightly lower peak at 9 a.m. Facebook activity on Fridays lasts longer than on other days, until about 4 p.m.
- The worst time to post on Facebook on Friday is 11 p.m.
6. The best time to post on Facebook on Saturday
9 a.m. to 10 a.m. is the best time to post on Facebook on Saturday to maximize engagement, although the level is lower than the rest of the week.
- The worst time to post on Facebook on Saturday is 5 a.m.
7. The best time to post on Facebook on Sunday
The best time to post on Facebook on Sunday is similar to Saturday (from 9 a.m. to 10 a.m.), and engagement is generally higher than on a Saturday.
- The worst time to post on Facebook on Sunday is 5 a.m.
How To Find The Best Time To Post On Facebook For You?
There may not be the exact “best time,” but the result can be customized based on your current Facebook post. You can use the 2 strategies we suggest below to derive the best time suitable for uploading and get more engagement and reach.
Strategy 1: Using Facebook Insights to Find the Best Time
Inside the Meta Business Suite section, click the Insight button to access the dashboard, which shows an overview of multiple Facebook insights.
Meta Business Suite
The most effective times to post on Facebook are when most of your audience is active. You can figure that out by looking at the “Active time” graph.
But there’s a catch.
Facebook has recently eliminated its standalone Facebook Analytics tool and has consolidated it with the business suite. As a result, many older insights have also been discontinued, including the “when your users are online” insight.
To see this information, you can use a tool called SocialPilot. When you access SocialPilot analytics, you will find a detailed graph illustrating the average data of your audiences online throughout the day across the weeks within your chosen time frame. You can also see which day of the week attracts the most fans.
Insight features on Socialpilot.
Combining both insights lets you determine the best day and time to post on Facebook. For instance, our Page has observed a gradual increase in people starting from 3 a.m. Pacific Time, with a peak between 6 a.m. and 9 a.m. and a decline by noon.
Therefore, we schedule our posts around 3 a.m. to 9 a.m. Pacific Time to get better traction with our audience.
Moreover, you can also learn from your previous successful content.
Inside Meta Business Suite, choose the “All Content” section. This section has a lot of insightful information to evaluate the performance of your post. You get to know about:
- Time and date of the post published
- Type of post published
- Like/reactions
- Organic/paid reach
Metrics for the previous content post
Strategy 2: Finding Relevant Days for Each Post
By posting when your audience is most active, you increase the likelihood of your content being seen by more people. This maximizes your reach and potential for engagement.
But how can we know which post is relevant to which days? A/B testing is our answer.
However, A/B testing is only used for Facebook ads, not content management. No worries. SocialPilot can help you schedule your post for the ideal time and then evaluate the metrics to determine the most relevant days for each post.
Let’s take a short tour of how to do that.
Firstly, connect the Socia Pilot to The Facebook Page.
- Go to the SocialPilot dashboard
- Head straight to the column on the left side
- Click on Accounts and connect your accounts.
Connect the account on SocialPilot
Secondly, set up posting schedules
- Once your account gets connected, go to Accounts.
- Select Manage Accounts.
- Select the social account for which you want to define time slots and add your ideal time.
Schedule the posting
You can select single or multiple days and pre-define their posting time. Whenever you add a post to the queue, it will be automatically scheduled as the chosen time slots.
Finally, based on a data-driven report on the dashboard, you can determine the best days to post on Facebook for each post. Using this fantastic feature, you can do A/B testing of the same post on different days to figure out the most effective time for a specific type of content.
Frequently Asked Questions
1. What is the best time to post on Facebook for maximum engagement?
The best time you can post content is generally 10 a.m. on Friday. Other high engagement times close to this peak are Mondays at 10 a.m. and Tuesdays at 9 a.m.
2. How do I find my optimal posting time on Facebook?
You can find your best posting time on Facebook via our 2 recommended strategies: using Facebook insights to find the best time and finding relevant days for each post.
3. When should you post for maximum engagement?
You should post your Facebook content at 10 a.m. on Friday for maximum engagement. On the other hand, 10 a.m. on Monday and 9 a.m. are also golden hours you should consider.
4. How do I find my most engaging post on Facebook?
Insights for your Page’s posts are available as soon as they are posted. In the Insights area of your Page, you can see information such as post engagement and reach. You can also see detailed insights for your Page’s posts in Meta Business Suite.
Jeng Nguyen has nearly 10 years of experience ranging from project management, operations, business development, customer service, content creation, video production, photography, website development, social media marketing, email marketing, advertising, SEO and sales.
Well-known as an ace Digital Marketing expert throughout various industries in Vietnam, Australia and the USA - Jeng is known for the success rate that he achieves whilst finding solutions tailored best for each unique business.
Jeng's mission is to revolutionize customer experience, starting with the journey of Attraction - Interest - Desire – Action. Together with a multi-expertise team at ROI Digitally, Jeng aims to provide businesses unprecedented breakthroughs in Return-on Investment from their customers.
