When Is The Best Time To Post On Instagram In 2024?
For peak engagement, weekdays between 9 a.m. and 2 p.m. (PST) are ideal for posting, with Wednesdays and Thursdays extending to 4 p.m. and 11 p.m.(PST).
Instagram comes after Facebook, boasting an impressive 80% user rate among marketers. To achieve optimal reach on Instagram, consider the perfect post timing.
Obviously, there is one specific best time to post on Instagram each day of the week when users are most active. Let’s find out when the best time to post on Instagram is 2024.
The Best Times To Post On Instagram
Breakdown of the best time to post on Instagram on days throughout the week.
1. The best time to post on Instagram on Monday
Researchers have found a potential peak in engagement on Mondays between 7 a.m. and 8 a.m. and between 11 a.m. and 2 p.m. (PST).
- The best time to post on Instagram on Monday: 7 a.m (PST).
2. The best time to post on Instagram on Tuesday
Many marketers suggest the best time to post on Instagram on Tuesdays is around 7 a.m. or between 9 a.m. and 11 a.m (PST). Another period from 1 p.m. to 2 p.m. (PST) also remains a good time to post for Tuesdays.
Monday and Tuesday have the sa.m..e posting time on Instagram.
- The best time to post on Instagram on Tuesday: 9 a.m. (PST)
3. The best time to post on Instagram on Wednesday
The possibility of catching early risers is around 5 a.m. and mid-morning momentum is around 11 a.m. (PST). Here are the best times to post on Instagram for likes.
Noon and afternoon are the best time to have IG posts on Wednesday.
- The best time to post on Instagram on Wednesday: 11 p.m. (PST)
4. The best time to post on Instagram on Thursday
The best time to post on Instagram on Thursday might see a peak in engagement at 4 a.m. (PST). Another potential time frame is between 7 a.m. and 1 p.m., with a peak around 1 p.m. (PST).
- The best time to post on Instagram on Thursday: 4 p.m.(PST)
5. The best time to post on Instagram on Friday
The best time to post on Instagram on Fridays is between 9 a.m. and 10 a.m. (PST). The sa.m..e thing happens at 4 p.m. (PST) on Friday. However, there are pages that witness better post engagement from 5 p.m.—6 p.m.(PST)
- The best time to post on Instagram on Friday: 9 a.m.(PST)
6. The best time to post on Instagram on Saturday
A sliver of research suggests the best time to post on Instagram on Saturday for engagement is between 10 a.m. (PST) and noon. There’s a slim chance of drawing notice between 4 and 8 p.m. (PST)
- The best time to post on Instagram on Saturday: 10 a.m.(PST)
8. The best time to post on Instagram on Sunday
However, Sunday is not a high-engagement day for Instagram posts.
Many marketers highlight a peak of the best time to post on Instagram on Sunday, around 6 p.m. to 9 p.m. (PST)
- The best time to post on Instagram on Sunday: 9 p.m.(PST)
How To Find The Best Time To Post On Instagram For You?
1. Through Instagram Analytics
Each channel, including Instagram, has different target audiences. Therefore, setting up the posting time based on the channel’s audience’s insights is necessary
Here’s how to find your audience’s most active periods:
- Go to your profile and tap the three lines in the top right corner.
- Select “Insights” and explore the metrics under “Overview” or specific content.
- Under “Total Followers,” scroll down to see their “most active times.”
This Insight provides helpful data about the best time to post on Instagram.
2. Through analytic tools:
Social media management tools allow for more in-depth data analysis.
- SEMrush
- Sprout Social
- Instagram Insights
- Later
- Union Metrics
- Hootsuite
- Buffer
- Tailwind
The ViralPost feature in Sprout Social recommends the optimal publishing times based on the interaction history of your target audience.
ViralPost will display its recommended posting times in the scheduling section based on your audience’s past activity.
You can view the Optimal posting time for each day in this feature.
Features like post tagging and cross-network reporting allow you to analyze different content types and see how posting times affect success.
Frequently Asked Questions
1. What is the best time of day to post on Instagram?
On weekdays: Engagement tends to be higher during work hours, with peaks around:
- 7 a.m. – 8 a.m.(PST): People might check social media during their commute.
- 10 a.m. – 4 p.m. (PST): Lunch break scrolling or downtime during the workday.
On weekends: Activity can be more spread out, but potential sweet spots include:
- Late afternoon – Evening (6 p.m. – 9 p.m. (PST)): People relax and browse social media before the week begins.
2. What is the best time to post reels on Instagram?
While there’s no guaranteed “best” time to post Reels on Instagram, there are some trends and insights to consider:
- Weekdays (Monday-Thursday): Studies suggest higher engagement for Reels posted during work hours, mainly between 9 a.m. and 12 p.m. (PST). This aligns with people scrolling through social media during breaks or downtime.
- Early Mornings: Some research indicates potential success with Reels posted very early, like 4 a.m. (PST). Who posts first gets the highest reach?
3. How to get more likes on Instagram?
Brands should Improve Instagram likes with a winning combination of quality content and audience engagement. Other things to consider are eye-catching visuals, engaging captions, and a jump on trending hashtags. Do not hesitate to experiment with formats, post consistently, and respond to comments.
Moreover, you should run contests or partner with influencers to boost reach. Then, you need to optimize your profile, post at strategic times, and promote your handle elsewhere. Finally, track your results and adapt – a loyal audience with genuine connections is the ultimate goal, not just likes.
4. How often should I post on Instagram to get followers?
Studies suggest 1-2 feed posts and 2-3 Stories daily might be a good starting point. However, the magic number of posts for follower growth on Instagram doesn’t exist.
Consistency is critical, but quality and audience targeting are even more important. You should aim for regular posting, ideally daily or several times a week, with high-quality content your target audience loves.
Last, brands prioritize creating valuable content and engaging with their audience. This will attract and retain followers more effectively than just posting a certain number of times.
Jeng Nguyen has nearly 10 years of experience ranging from project management, operations, business development, customer service, content creation, video production, photography, website development, social media marketing, email marketing, advertising, SEO and sales.
Well-known as an ace Digital Marketing expert throughout various industries in Vietnam, Australia and the USA - Jeng is known for the success rate that he achieves whilst finding solutions tailored best for each unique business.
Jeng's mission is to revolutionize customer experience, starting with the journey of Attraction - Interest - Desire – Action. Together with a multi-expertise team at ROI Digitally, Jeng aims to provide businesses unprecedented breakthroughs in Return-on Investment from their customers.
