Key Takeaways
The best times to post on LinkedIn are:
Best time to post on LinkedIn
When Is the Best Time to Post on LinkedIn in 2024?
By midday, the platform is buzzing, and the best times to post on LinkedIn are Tuesdays and Wednesdays between 10 a.m. and noon and Thursdays at 10 a.m. Scroll down for more details.
The Best Time To Post On Linkedin For Engagement
Darkest blue indicates the highest engagement time to post, light blue to white period has the least engagement.
The best time to post on LinkedIn for high engagement typically falls between 9am and 5pm on weekdays. Moreover, posting anytime within these weekday hours is generally a good strategy.
Certain times show slightly higher engagement levels, such as mid-morning, lunch breaks, and the afternoon. This is when professionals are more likely to browse their LinkedIn feeds while taking breaks from their work tasks.
The Best Time To Post On Linkedin On Monday
The best time slots on Monday for LinkedIn engagement are between 2 p.m. and 4 p.m. when engagement is slightly higher than the rest of the 9-5 peak.
- The best time to post on LinkedIn on Monday: 4 p.m.
The Best Time To Post On Linkedin On Tuesday
On Tuesday, the optimal posting times for engagement started in the early afternoon at 12 p.m. There are also higher engagement numbers at 2 p.m. and 4 p.m.
- The best time to post on LinkedIn on Tuesday: 4 p.m.
The Best Time To Post On Linkedin On Wednesday
Again, 2 p.m. and 4 p.m. have a slight edge on the other high-engagement slots on LinkedIn, with 12 p.m., 1 p.m., and 3 p.m. tied for 3rd place.
- The best time to post on Linkedin on Wednesday: 2 p.m.
The Best Time To Post On Linkedin On Thursday
There is a slightly earlier engagement spike on Thursday at 11 a.m., with another optimal time from 2 p.m. to 4 p.m.
- The best time to post on Linked In on Thursday: 4 p.m.
The Best Time To Post On Linkedin On Friday
On Friday, the optimal posting times on LinkedIn are between 11 a.m. and 3 p.m. — it makes sense that engagement drops off a little earlier ahead of the weekend as LinkedIn users log off.
- The best time to post on LinkedIn on Friday: 1 p.m.
The Best Time To Post On Linkedin On Saturday
Content posted on Saturdays sees a significant drop-off in engagement, but some times are better than others for publishing: 4 p.m., 7 p.m., and 10 p.m. see slightly higher engagement.
- The best time to post on Linked In on Saturday: 10 p.m.
The Best Time To Post On Linkedin On Sunday
Sunday is also a quieter day on the platform, with slight peaks at certain times. The best times to post on LinkedIn on Sunday are in the early morning, midday, and later afternoon: 7 a.m., 12 p.m., and 5 p.m.
- The best time to post on LinkedIn on Monday: 7 a.m.
The Best Content Format To Post On Linkedin
On LinkedIn, of your content format significantly influences engagement rates, with some types performing better than others. According to data on engagement rates by post type:
- Video Posts:
These are the top performers, with an engagement rate of 4.9%. Videos are highly engaging because they can convey complicated information in an accessible and visually appealing way, making them ideal for tutorials, company announcements, or behind-the-scenes looks.
Let’s see how Neil Patel – an SEO expert- leverages video posts on LinkedIn:
Video post
- Photo Posts:
Close behind videos, photo posts have an engagement rate of 4.8%. Photos can capture attention quickly, effectively showcasing products, events, or team photos.
Below is how Gary Vaynerchuk uses photo post to tell his daily story on LinkedIn:
Photo post
- PDF Carousel Posts:
These posts, which allow multiple PDF pages to be displayed as a carousel, have a 4.2% engagement rate. They are handy for providing more detailed information in a digestible format, such as reports, guides, or infographics.
The image below will help you imagine how this format work:
PDF carousel post
- Text-Only Posts:
These have an engagement rate of 3.6%. While less visually engaging than other formats, text-only posts can be powerful for sharing insights, thoughts, or updates where the clarity of the message is paramount.
See the example of a text-only post below:
Text only post
- Link Posts:
With the lowest engagement at 2.7%, link posts direct users away from LinkedIn to other sites. While helpful in driving traffic to an external page, they tend to engage fewer users directly on the platform.
Below is a link post of Bill Gates:
Link post
Frequently Asked Questions
- What is the best time to post on LinkedIn for maximum exposure?
The best time to post on LinkedIn for high engagement is between 9 a.m. and 5 p.m. on weekdays.
- What is the golden hour for LinkedIn posts?
The golden hour to post on LinkedIn for high engagement is generally between 9 a.m. and 5 p.m. on weekdays.
- What time is too late to post on LinkedIn?
LinkedIn is primarily used during traditional business hours, with engagement dropping off markedly after 5 p.m. and after 12 a.m. on weekends.
- How do I make my post go viral on LinkedIn?
Below are 8 steps to help you make your post go viral on LinkedIn:
- Grab Attention with Headlines and Engaging Content.
- Post About What Is in the News.
- Tell an Interesting Story.
- Use SEO keywords, Hashtags, and Emojis.
- Have a Point of View and Be Controversial.
- Be Authentic, Vulnerable, and Funny.
- Ask a Question.
- Mention Influencers.
Jeng Nguyen has nearly 10 years of experience ranging from project management, operations, business development, customer service, content creation, video production, photography, website development, social media marketing, email marketing, advertising, SEO and sales.
Well-known as an ace Digital Marketing expert throughout various industries in Vietnam, Australia and the USA - Jeng is known for the success rate that he achieves whilst finding solutions tailored best for each unique business.
Jeng's mission is to revolutionize customer experience, starting with the journey of Attraction - Interest - Desire – Action. Together with a multi-expertise team at ROI Digitally, Jeng aims to provide businesses unprecedented breakthroughs in Return-on Investment from their customers.
