Best Time To Post On Social Media In 2024
The highest engagement times are Tuesdays through Thursdays, generally between 9 a.m. and 2 p.m. However, the best time to post on social media varies, depending on the platform.
Midweek mornings are a prosperous time across most social platforms, including Facebook, Instagram, Twitter, and LinkedIn. Pinterest and TikTok see higher engagement in the afternoons. For further information, see the list below:
1. Instagram
Did you know that Instagram is the second most-used platform by marketers worldwide, after Facebook? Despite the competition with TikTok, Instagram Reels still outweigh regular content forms and get more likes and saves.
The darkest red indicates the highest engagement time to post, light red to white area has the least engagement.
Looking into the heatmap, the best times to post on Instagram are:
- 11 a.m. – 2 p.m. on Monday
- 10 a.m. – 4 p.m. on Tuesday
- 9 a.m. – 4 p.m. on Wednesday
- 9 a.m., 1 p.m. or 2 p.m. on Thursday
- 11 a.m. on Friday
If you want optimal engagement, we recommend scheduling your posts on weekdays between 10 a.m. and 3 p.m. – Tuesdays through Thursdays are the best days.
2. X (Twitter)
X (previously known as Twitter) has always been the place for hot topics and breaking news. Many businesses and brands want to be seen on X, participating in trending topics that match their brand values.
The darkest grey indicates the highest engagement time to post, light grey to white area has the least engagement.
Based on the heatmap, the best times to post on X ( Twitter) are:
- 10 a.m. – 12 p.m. on Monday
- 9 a.m. – 3 p.m. on Tuesday
- 9 a.m. – 3 p.m. on Wednesday
- 9 a.m. – 3 p.m. on Thursday
- 10 a.m. to noon on Friday
However, X’s engagement times have gotten longer, stretching further into weekday afternoons than last year. The best time to tweet is from Monday to Friday, starting at 9 a.m. and going on until almost 3 p.m.
3. Facebook
Facebook is the third most visited website following Google and YouTube, respectively. This puts it ahead of other leading platforms like Twitter and Instagram. This platform currently has over 3.05 billion monthly active users.
The darkest blue indicates the highest engagement time to post, light blue to the white area has the least engagement.
From the heatmap, we can see the best times to post on Facebook are:
- 9 a.m. – 12 p.m. on Monday
- 9 a.m. – 2 p.m. and 5 p.m. on Tuesday
- 9 a.m. – 3 p.m. and 5 p.m. on Wednesday
- 8 a.m. – 2 p.m. and 5 p.m. on Thursday
- 9 – 11 a.m. on Friday
But what is the best time to post on social media, especially Facebook? It is during weekdays, especially in the mid-morning and early afternoons.
So, schedule your posts during these times to get the most engagement from your target audience. Remember, to get high engagement rates, you should post regularly and create engaging content.
4. Reddit
Reddit is a social news website and forum where content is socially curated and promoted by site members through voting. The site name is a play on the words “I read it.”
The darkest orange indicates the highest engagement time to post, light orange to the white area has the least engagement.
Based on the heatmap, the best times to post on Reddit are:
- 6 a.m., 8 a.m., 5 p.m., 8 p.m. on Monday
- 10 a.m., 12 p.m., 7 p.m., 10 p.m. on Tuesday
- 10 am, 12 p.m., 4 p.m., 6 p.m. on Wednesday
- 8 a.m. – 10 a.m., 6 p.m. – 9 p.m. on Thursday
- 7 a.m., 9 a.m., 5 p.m., 8 p.m. on Friday
- 2 p.m., 4 p.m. on Saturday
- 10 a.m., 12 p.m., 7 p.m., 10 p.m. on Sunday
The best time to post on Reddit is roughly 6 to 8 a.m. US Central Time. Posts posted during this time consistently have better results.
5. TikTok
TikTok is the new kid on the block but has already made a name for itself. The app appeals to over 1.5 billion active users worldwide, who spend an average of 23 hours monthly on it. This means it’s a worthy contender against other social media platforms.
The darkest blue mint indicates the highest engagement time to post, light blue mint to the white area has the least engagement.
The best times to post on Tiktok are:
- 4 p.m. – 6 p.m. on Monday
- 9 – 11 a.m., noon, and 2 p.m. – 6 p.m. on Wednesday
- 9 a.m. – 11 a.m. or 2 p.m. to 6 p.m. on Thursday
- 4 p.m. – 6 p.m. on Fridays
If you want to get the most out of TikTok, remember to post on
- Tuesdays and Fridays between 4 p.m. and 6 p.m.
- Wednesdays and Thursdays mornings between 9 a.m. and 11 a.m.
- Thursdays from 2 to 6 p.m.
Also, the afternoons are the best time to get more engagement on the platform.
However, from Tuesdays to Fridays, the app typically has above-average engagement from mid-morning to the afternoon ( between 9 a.m. and 5 p.m.).
6. LinkedIn
LinkedIn is a digital platform that is mostly used by experts and professionals to share their stories and experiences.
With nearly 1 billion active users worldwide, LinkedIn is a great place to generate leads, find co-marketing partners, and attract talent.
The blue mint indicates the highest engagement time to post, light blue to the white area has the least engagement.
According to the heatmap, we can see that the best times to post on LinkedIn are:
- Best times to upload content on LinkedIn via Company Pages:
- 10 a.m. – 12 p.m. on Tuesday and Wednesday
- 10 a.m. on Thursday
In the end, when is the best time to post on social media, specifically LinkedIn? Based on the heatmap above, our answer is Tuesdays, Wednesdays, and Thursdays at 10 a.m.
This period is when the platform is buzzing, and people are engaged with professional thought leadership and career growth content. Engagement and usage drop on weekends, so it’s better to avoid posting.
7. Pinterest
Pinterest is not just a place to find cool DIY projects and inspiration, it’s also a great way to promote your brand and grow your community. Although not all brands use Pinterest, those who do know its benefits.
The red indicates the highest engagement time to post, light red to the white area has the least engagement.
The best times to post on Pinterest are:
- 1 a.m. from Tuesday to Friday
- 3 a.m. on Thursday
- Best days to post on Pinterest: Weekdays
- Worst days to post on Pinterest: Weekends
Early mornings and midday weekdays show moderate engagement. The best time to post on Pinterest is Tuesdays through Fridays at 1 a.m. and Thursdays at 3 a.m.
Best Time Of Day To Post On Social Media
The highest engagement times are Tuesdays through Thursdays, between 9 a.m. and 2 p.m.
| The best time of day to post on social media | |||||||
Time | Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday |
| 11 a.m. – 12 p.m. | 10 a.m. – 4 p.m. | 9 a.m. – 2 p.m. | 9 a.m. – 2 p.m. | 10 a.m. – 11 a.m. | 7 a.m. – 9 a.m. | 7 a.m. – 9 a.m. | |
Each network sees varying engagement levels throughout the week and at remarkably different times. When you break down industries on each network, engagement varies even more.
So, even though Tuesdays through Thursdays between 9 a.m. and 2 p.m. are generally the best times to post on social media, consider other conditions before you schedule any posts.
Frequently Asked Questions
- What is the best time of the day to post on social media?
The best time of day to post on social media:
- 11 a.m. – noon on Monday
- 10 a.m. – 2 p.m. and 3 p.m. – 4 p.m. on Tuesday
- 9 a.m. – 3 p.m. on Wednesday
- 9 a.m. – 2 p.m. on Thursday
- 10 to 11 a.m. on Friday
- What is the best time to put a post on Instagram?
The best time to post on social media, especially Instagram, is weekdays, typically from 10 a.m. to 2 p.m., with Tuesday and Wednesday engagement periods extending to 4 p.m
- What are the peak times to post on Facebook?
Optimal send times for Facebook are Mondays through Fridays, from 9 a.m. until early afternoon, generally 2 p.m.
