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SEO stands for search engine optimization. It is a process of improving the ranking of a website on search engines, allowing users to find the site more easily on the first results pages. 

You may run into this term at least once if you have a website. Many people might advise you to execute an SEO strategy to increase your business conversion rate. 

After all, what is SEO? This article will show every aspect of SEO, including its importance, how it works, and more.

What Is SEO?

Search Engine Optimization (SEO) is a set of strategies to improve rankings and increase the visibility of a website on Google’s search results. 

what is SEO?
Position of SEO Website 

Improving the visibility of your pages in search results increases the likelihood of attracting potential customers. In a nutshell, the ultimate aim of search engine optimization is to drive traffic to your website and keep visitors coming back the next time.

The five critical success factors in implementing SEO strategy are:

Why Is SEO Crucial To Your Business?

Your website will be displayed higher when you perform SEO strategy effectively. This means increasing the rate of website appearance in front of potential customers. Your website will attract more views, increase customer conversion rates andpromote brands more globally, accordingly increasing more sales.

Enhance Brand Awareness

SEO can improve brand awareness by making a website more visible and accessible to potential customers through search engines like Google, Bing, and Yahoo. Optimizing content, structure, and technical aspects can help your website rank higher in search results. This increased visibility leads to more traffic and a higher likelihood of people becoming familiar with the brand. They will remember it and associate it with the products/services the brand offers.

The more engaging and helpful the website is, the more likely visitors will remember the brand and spread the word to others.

Enhance Brand Awareness
Increase Brand Awareness

Increase Potential Customers

SEO (Search Engine Optimization) helps increase the visibility of a website or web pages in some search engine results, making it easier for potential customers to find your business online. Moreover, optimizing your website for search engines can attract more organic traffic, and people can search for products or services on your website effortlessly. When your website appears at the top of search results, it can increase the credibility and authority of your brand and encourage potential customers to visit and engage with your website, including products/services.

Increase Potential Customers
SEO will help your business gain potential customers

In addition, a well-optimized website can also improve the user experience, making visitors more likely to stay on the site, explore its pages, and become customers. By implementing best practices in SEO, businesses can increase their online reach and attract more potential customers.

Improve ROI

ROI (Return On Investment) refers to the ratio of profit earned to investment costs. The higher the ROI, the more efficiently the business operates.

Improve ROI
Improvement of Investment

With SEO, you can:

  • Estimate profit from the amount of traffic arriving in
  • Improve the conversion rate of each keyword to generate more leads and sales.
  • Analyze and evaluate the current state of business websites, and solve specific problems that directly affect revenue.

Save the Costs 

SEO saves you costs effectively compared to other methods of reaching potential customers. Successful SEO implementation will get you thousands of traffics every day.

Save the Costs 
Cost saving

If you’re expecting 1000 daily visitors, you have the potential to sell 50 products. However, using Adwords advertising can be costly as it will significantly reduce your profits per visit. On the other hand, having SEO in hand, you won’t have to pay extra for advertising expenses.

How Do Search Engine Work?

Search engines do three main tasks: crawling, indexing, and selecting results.

  • Crawling: This is the process by which search engines scan websites to see content, keywords, titles, hyperlinks, and images by thousands of small bots. All data found on the website is collected in this way. The crawler detects all links on a website that point to other websites and continuously analyzes them to find new links.
  • Indexing: To give accurate results, search engines must list all websites on the internet. They organize and save this information using a process called indexing. This allows the search engine to understand each website and its pages. Moreover, the indexing process also connects keywords people search for with the content on the pages.
  • Results Selecting: When users search the internet, Google will dig into the index and generate relevant results. It is a process of checking keywords with billions of websites based on different algorithms.
How Do Search Engine Work?
The operation of search engine work

How Does SEO Work? Why SEO Focuses On Google?

SEO helps improve a website’s ranking and visibility by optimizing its content, researching keywords, and getting more inbound links. By making valuable, SEO-friendly content, your business can attract higher-quality traffic that helps leverage your brand awareness.

The Google and Bing search engines use bots to crawl from page to page and index it. Successful factors in SEO can represent aspects of user experience. It’s how bots search and accurately estimate how well a website or web pages can provide searchers with what they’re looking for. Each search engine will have different algorithms to determine which search results are best for users.

How Does SEO Work? Why SEO Focuses On Google?
SEO on Google

Many people associate the word “search engine” with Google, which accounts for over 92% of the worldwide search engine market. Because Google is the most popular search engine, many people regard the center of SEO as what works best for Google. Therefore, having a thorough understanding of how and why Google operates is beneficial for your business.

What Determines How High You Rank?

  • Page-speed: Google revealed a search engine algorithm upgrade focusing on mobile page performance, which began affecting websites in July 2018. Google will penalize your site if it loads slowly on mobile devices.
  • Mobile-friendliness: Google’s mobile-first index is now available, which means it draws its results from mobile-optimized sites first rather than desktop-optimized sites. If your site is mobile-friendly, Google will index yours.
  • Valuable content: Keywords are one of the essential factors in Google’s search algorithm. These are the terms and phrases that people use when finding information. They are also the words and phrases that describe the topics covered on your website. Therefore, your content needs to include these keywords and be helpful to readers.
  • Technical SEO: Technical SEO tells search engines like Google that you have a useful website with an SEO-friendly structure, which is significant because Google will rank your retail higher.
  • Links: There are three types of SEO links: inbound, outbound, and backlinks. Links on pages act as votes of confidence, trustworthiness, and authority. The more links a page receives, the more votes it receives, which might boost its web page ranking.
  • URL structure: Keep your URL structure as short as possible because the search engine will not appreciate the long and complicated structure with many special characters. Your URL needs to include keywords for optimization as well.
  • Sitemap and robot txt files: A sitemap is a file that contains information about your site’s pages, videos, and other assets, as well as the relationships between them. On the other hand, the robots.txt file guides search engine crawlers in specifying which URLs they can access on your site. You can enhance the speed of crawling and indexing your content by having both.

3 Truths About SEO

  • SEO is a long-term run: To achieve a high-converting website, you must be careful and detail-oriented in preparing tasks. An SEO project requires a minimum of 6-9 months to achieve full effectiveness. 
  • SEO shouldn’t beat the algorithm: Google has revealed that it made over 4500 changes to its search algorithm in 2020. Thus, it is tough to beat the algorithm of Google. Even if you could “defeat” the algorithm, it just exists for a short time. Google would ultimately figure it out and modify its algorithms accordingly. 
  • Improve meta description for higher click-through rate: The meta description is the quick preview that appears under the link in search results. This gives readers a sense of what they may expect if they click. As a result, a convincing meta description will increase clicks even if it does not affect your rank in the search results.

ROI Digitally – Best Michigan SEO Providers

ROI Digitally - Best Michigan SEO Providers

There are many SEO outsourcing services on the market nowadays, and ROI Digitally is regarded as one of the best SEO providers in Michigan. With OKR methodology, we will help your business grow with more transparent communication and cost-effective results. Selecting ROI Digitally as your partner can benefit you with our three core SEO services.

  • Organic SEO internet marketing: Our seasonal experts will plan a long-term SEO strategy after conducting keyword research from your top industry and leading competitors.
  • WordPress web design with SEO: We offer full-service web design services, including website installation and maintenance, website development, and customized services.
  • Local SEO: Experts from ROI Digitally will help your business increase your presence on local Google Maps/ Apple Maps and local search results with weekly tracking reports.

Frequently Asked Questions

What Are 4 Types Of SEO?

Four different types of SEO are:

What Is SEO In Google?

SEO in google refers to increasing the ranking of pages on the Google search engine.

What Are SEO Skills?

SEO specialists need to know how to properly review and analyze a website and optimize it for the highest-ranking position on search engines.

Do I Need SEO For My Website?

It depends. If the product or service you offer is in low demand, consumers are barely likely to search for the brand-related keywords. Conversely, SEO may not be the proper marketing technique for your company right away. 

However, SEO is still important for almost industries because the method increases the website visibility sustainably, meaning more opportunities to convert prospects into customers. 

What Are The Three Main Areas Of SEO?

The Three Main Areas Of SEO are:

  • On-page SEO
  • Off-page SEO
  • Technical SEO


SEO is one of the most critical factors contributing to your business development in the digital world. In simple words, search engine optimization is a process that increases your business’s visibility on search engines. Understanding what is SEO and how it works will help you execute an SEO strategy on a fundamental yet practical level. ROI Digitally promises to help your business increase sales by improving the brand’s online visibility with our effective SEO implementation. Reach out to us today!